Our Values

We Honor our Core Values and Principles



Our values and principles are at our core. They provide the framework for how we operate with our community, our clients, and with each other on the Eco team. We firmly believe that winning is not winning if it sacrifices our principles or our values.

Our Values: We refer to our core values as R.I.C.H.E.S.: Respect, Integrity, Courage, Honesty, Excellence, and Service.


  • We seek out the opinions of others.
  • We take the time to truly understand what the customer needs.
  • We respond to internal or external requests same-day.
  • We value each other’s time and take time to appreciate the work each of us does.


  • We do what we say.
  • We are disciplined and follow through on our commitments.
  • We strive to do what’s right.


  • We challenge the status quo.
  • We hold each other accountable.
  • We stretch in our own professional development.


  • We communicate honestly, openly, and effectively.
  • We conduct candid self-assessments on our performance.
  • We provide important information in addition to the requested information.


  • We produce superior quality work.
  • We are proactive and act with urgency to deliver results.
  • We are empowered, take risks, and learn from our experiences.
  • We measure success by our results, not our deliverables.


  • We go above and beyond to help our teammates and our customers.
  • We offer our talents and time to help others in the community.

Our 15 Core Principles

We have 15 core principles that guide our team members on how we operate and collaborate.

Principle 1:

We find our own value by helping others find theirs. This is our North Star in the pursuit of meaningful relationships and meaningful work.

Principle 2:

We operate with high standards while being highly supportive. The standards on performance are high and unbending. The support is active and ongoing.

Principle 3:

Winning isn’t winning if it’s at the sacrifice of our core values. RICHES is the foundation to all Eco success. It is measured by how we treat each other and how we treat our customers and our community.

Principle 4:

Kitchen talk is how we communicate. There are no pretenses, facades, or fronting. You are either honest and upfront, or someone draws you out until you reach a place of honesty.

Principle 5:

It’s all personal—not just business. We are passionate people who truly personalize the success of our teammates and the success of our customers.

Principle 6:

Customers are better editors than they are creators. It is our responsibility to start with a compelling point of view, and then let our customers react.

Principle 7:

We focus on goal setting and execution. We deliver on the most vital items that yield overwhelming benefit and return.

Principle 8:

When setting commit and stretch goals, we operate under the theory that you get stronger by doing tough things.

Principle 9:

We feel productive paranoia is a positive way to think about our customers and how we operate our business. We constantly search out and mitigate risk.

Principle 10: 

When evaluating whether to hire a particular candidate, we ask a simple question. Does this person raise the bar on our existing standards around performance and our values?

Principle 11:

It is acceptable to make mistakes. It is unacceptable not to learn from them.

Principle 12:

When making decisions, the ideas that are backed with logic and evidence win. Once the decision has been made, everyone gets behind it regardless of prior positions.

Principle 13:

If commit goals are not met consistently, we will look to reassign the team member to a new role in or outside of the company.

Principle 14:

We have relentless curiosity in how we work, constantly seeking to learn and improve our performance and impact via 5 Why analysis.

Principle 15: 

Simple is not simple. It takes hard work to refine our communication, our design, and our UI to deliver what we call “elegant simplicity.”

Interested in joining our Eco family?