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How Can Sales Teams Think of Customer Outcomes in 3 Tiers?

Best-selling author, speaker, and tech company advisor, Geoffrey Moore, discusses with Ecosystems’ CEO, Chad Quinn how salespeople can describe customer outcomes in three tiers.

Tier 1: Economic Buyer Outcomes – What are the economic returns you’re trying to get from this investment?

Tier 2: User Productivity Outcomes – How can we be more productive and more efficient?

Tier 3: Technical Outcomes – How well is this actually integrating with your existing systems?

Listen to Geoffrey Moore’s explanation and learn more in our Voice of Value Podcast episode here.