The Voice of Value Podcast

Episode 16: Rethinking the Channel in an XaaS World

Featuring: J.B. Wood, CEO of Technology Services Industry Association (TSIA)

Is the value-add that your partners have today around re-selling and implementation services sustainable value going forward? J.B. Wood, CEO of Technology Services Industry Association (TSIA), discusses the change that is needed in the current world of XaaS (Anything as a service) for channel partners to thrive.

Voice of Value · Episode 16 - Rethinking the Channel in an XaaS World - Featuring: J.B. Wood, TSIA

In this Voice of Value podcast episode, J.B. Wood, CEO of Technology Services Industry Association (TSIA), discusses the change that is needed in the current world of XaaS (Anything as a service) for channel partners to thrive.

3 key takeaways on rethinking your own channel sales program in an XaaS world:

  • Is the value-add that your partners have today around re-selling and implementation services sustainable value going forward?
  • Could your partners provide higher-order value in providing customer success services to your end customer and helping to quantify vertical outcomes for your customers?
  • Is your channel program ready for a partner enablement platform and ecosystem?

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