We all know the best sales professionals sell on value, not price.
But what about the rest of the organization?
Across every functional silo. At every point along the customer lifecycle. Simultaneously through both digital and human channels. In a completely coordinated fashion. All based on deep collaboration with both customers and channel partners.
What would an organization that approached value in such a systemic manner even look like in the first place?
And perhaps more importantly, how would one get there?
Introducing the “Blueprint of a World-Class Value-Based Commercial Operating System.” Or “Value Blueprint” for short.
It’s a single-page roadmap for building an organizational commercial capability built entirely on customer value. A map tracing the step-by-step journey across a wide range of dimensions along five discrete organizational levels of value maturity from “emerging” to “world-class.”
And it all starts with a spreadsheet on a single rep’s C-drive.
Here’s a quick tour.
Access the Value Blueprint here.
