Imagine the traditional B2B buying experience: the sales team comes in and analyzes the customer’s current processes, benchmarks their performance against industry peers, and develops a static business case estimating potential areas of cost savings and productivity gains from implementing their solution.
Now imagine a much more interactive and contextual B2B buying experience:
- The customer goes right into a secure web portal compliments of the vendor. The AI-powered value platform instantly analyzes the customer’s public financial reports, current product usage, and deployment. It combines this with data from other deployments at similar companies to automatically generate an initial value hypothesis.
- In the platform's interactive interface, the customer can explore this baseline model, adjusting assumptions to see the projected value impacts specific to their operations. The AI then proactively surfaces additional potential value drivers, that the internal team may not have considered.
- As discussions progress, the customer activates more stakeholders which feed more details with the AI dynamically updating the business case. Both parties can overlay the customer’s strategic priorities–sustainability goals, market expansion plans, and new product roadmaps–to model how the solution impacts those long-term business objectives.
- Once a decision is made to move forward, the platform transitions into value realization mode, integrating with deployment data to track and course-correct toward target value metrics. The AI continuously draws insights from the aggregated platform data to recommend process optimizations, suggest additional modules to enhance value, and benchmark the customer’s performance.
Rather than a one-time ROI report, the platform facilitates an ongoing two-way collaboration around contextualizing, quantifying, realizing, and maximizing unique customer value.
Come join us in the Customer Value Community to see how this new digital value buying experience is here!
