This week in Brent's Breakdown, Episode 16: What Are Your Unique Strengths?
Across two decades of working with commercial leaders, the question that’s proved, by far, to be hardest for companies to answer seems strangely one of the most obvious. I must admit, when I first posed it years ago, I naively assumed everyone had a clear answer.
Now I know better and am humbled by just how hard it is. But that doesn’t make it any less important.
Answering this one question clearly is critical for your ability to compete on anything other than price. And it sits at the heart of virtually every piece of research I’ve ever been involved with, including Challenger.
