Value Blueprint 3.0:
Actionable Best Practices for GTM & Value Teams

Customer Value Community Webinar

Clayton Lougée, Senior Director, Value Consulting Team Lead at Talkdesk, shares how the Talkdesk team utilized the Value Blueprint to implement value selling and increase alignment.

Nicolas Day

Vice President, Global GTM Growth Strategy & Enablement
at SentinelOne

Jayd McFerson

Director, Value Enablement
at ServiceNow

Beth Kaiser

Senior Manager, Global Value Practice Leader
at Autodesk

Chad Quinn

CEO & Co-Founder
at Ecosystems

March 13, 2025 | 12:30-1:30 PM ET

Ecosystems is excited to release its third iteration of the Value Blueprint, a framework for building a world-class value-based revenue operating system. 

The Value Blueprint is based on:

  • Decades of research on buyer/seller behavior by Brent Adamson, Ecosystems’ former Global Head of Research & Community, and author of the Challenger Sale
  • Ecosystems’ experience leading 250+ company-wide sales transformation initiatives
  • Collaboration in Ecosystems SaaS platform with 35k+ sellers and customer success managers across the globe

Register for Free Today

The Value Blueprint sets forth five stages of value maturity, going from Nascent to World-Class.

Last year, Ecosystems conducted the only benchmarking study in the industry on value maturity across people, process, and technology. Out of the 110+ individuals from 80+ leading technology companies surveyed, we found that there were five areas where organizations are least mature.

  1. The Value Mirage - “Business cases are a check-the-box activity and mostly done by a centralized value team.”
  2. The Partner Value Gap - “We don’t have an aligned value story with our partners.
  3. Pitfalls of Point-in-Time Value - "We are doing business cases for only new opportunities and just before renewals.”
  4. One-Way Enablement and Front-Line Disconnect - “Sales and value enablement content is being built, but front-line sales and CS teams can’t use it effectively. There is no value feedback loop.”
  5. Promises Made, Promises Kept? - “There is a lack of alignment between sales and CS teams.”
At ELEVATE 2024, co-hosted with ServiceNow, 50+ global cross-functional leaders in B2B sales, from top SaaS companies like Salesforce, Adobe, HP, Qualtrics, and more, brainstormed actionable best practices in these top 5 areas.

With ground-breaking research from leading B2B companies, this is going to be a webinar you don’t want to miss! Please register here to either join us live or to receive a recording after the event.

Additional Resources:

In this webinar, you will learn:

  • What value maturity is and why it matters
  • Actionable best practices to tackle these common problems, shared by our cross-functional panel from ServiceNow, SentinelOne, and Autodesk
  • Updates to the Value Blueprint based on Customer Value Community member feedback on:
    • Collaborating with customers on the Business Value of AI‍
    • How teams are utilizing AI to drive efficiency and innovation
    • Value Realization and the handoff from sales to customer success‍
    • Working with Partners on value selling
  • How you can use the Value Blueprint to drive cross-functional executive alignment, measure your current state, and create an actionable plan to move to the right in 2025.