Who was Bert Hinkler, and why have so many of us never heard of him? And what does the answer have to do with Jean Piaget’s theory of mental “schema.”
I was once told I should never mention “schema theory” to B2B sales and marketing practitioners because they either wouldn’t get it or wouldn’t care. I disagree on both counts.
This stuff is critically important. Especially when it comes to breaking through and standing out.
Looking for a clear, actionable strategy for differentiation? Don’t be a Bert Hinkler.
