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The Voice of Value Podcast

Ecosystems’ Voice of Value podcast is a must-listen for CROs, sales, customer success, business value, sales enablement, revenue operations, and product marketing leadership and practitioners.

Subscribe below to hear insights and actionable best practices from leadership at top B2B companies.

We explore topics that are top-of-mind to B2B SaaS revenue leaders, management and the front line:

  • Improving pipeline, deal qualification, and win rates
  • Showing the Business Value of AI
  • The shift in SaaS to Consumption-Based & Usage-Based Pricing
  • Alignment between sales and customer success (Value Realization)
  • How to be a human-first leader in the world of AI

The Voice of Value podcast is hosted by Chad Quinn, CEO & Co-Founder of Ecosystems, and Dan Sixsmith, Chief Customer Officer at Ecosystems. We launch a new episode every other Wednesday, incorporating the actionable insights of Sales Is King podcast, also hosted by Dan.

24 mins.

Episode 10: Heroes, Villains, and Mentors–Storytelling for Sales

Featuring: Nancy Duarte, Principal, Duarte, Inc.

Silicon Valley entrepreneur and communication expert Nancy Duarte illustrates how to harness the power of storytelling in business communication. Divining inspiration from Aristotle and Yoda, Nancy tells us how to humanize the business case, find the narrative in the data, and lead your clients to their happy ending.

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25 mins.

Episode 9: Empathy and Sales

Featuring: Brent Adamson, Global Head of Research, Advisory, and Communities at Ecosystems

We are wired for empathy. It is critical in all of our interactions—including conversations with customers. Brent Adamson, Principal Executive Advisor at Gartner, shares his insight on the power of empathy in B2B marketing and sales.

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24 mins.

Episode 8: From Relay Race to Rugby Scrum: The New Dynamic of Sales, Marketing, and Customer Success

Featuring: Steve Silver, Senior Research Director, Sales Operations Strategies, SiriusDecisions

“I highly recommend the Voice of Value podcast. It was my pleasure to join the distinguished list of guests on the show for a discussion of the transition from prospect to customer, and the associated hand-offs between organizations. Chad Quinn, the host of the podcast, has an easy style and facilitates a genuine dialogue with his guests that is both informative and entertaining. “

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20 mins.

Episode 7: The Neuroscience of Trust

Featuring: Paul Zak, Author of Trust Factor: The Science of Creating High Performance Companies

Have you ever wondered why it’s easy to build trust in some relationships, while in others, trust is more difficult to establish? Through the lens of neuroscience, Paul Zak studies how to improve business outcomes.

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4 mins.

Episode 1: Rise of the Value Broker

Featuring: Andrew Wilson, CIO, Accenture

CIO of Accenture, Andrew Wilson, shares what it means to be a broker of value between the business and IT organizations, and how the CIO and other IT leaders can step into this new role.

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10 mins.

Episode 2: Meet Your New Customer

Featuring: Mary Shea, Principal Analyst, Forrester

Forrester’s Principal Analyst in B2B Marketing, Mary Shea, discusses how The Age of the Customer is affecting sellers and marketers.

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25 mins.

Episode 3: Maslow’s Hierarchy and Elements of Value

Featuring: Eric Almquist, Partner, Bain & Company

Partner at Bain & Company, Eric Almquist, shares his research published in Harvard Business Review, “The 30 Elements of Value.” Almquist’s research hypotheses originated when he noticed a trend: companies were delivering many aspects of value—beyond financial value—that were critically important to customers.

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33 mins.

Episode 4: Coaching Sports and Mastering Coffee

Featuring: Glenn Hartman, Senior Vice President of Channel Development, Starbucks

Starbucks’ SVP of Channel Development, Glenn Hartman, talks about his life mantra to “live, love, and leave a legacy,” his experience meeting farmers in Costa Rica, and his journey to becoming a Starbucks Coffee Master.

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